Ready is a national public service advertising (PSA) campaign designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters. The goal of the campaign is to get the public involved and ultimately to increase the level of basic preparedness across the nation.
Ready and its Spanish language version Listo ask individuals to do three key things: (1) build an emergency supply kit, (2) make a family emergency plan and (3) be informed about the different types of emergencies that could occur and their appropriate responses.
The campaign’s messages have been distributed through: television, radio, print, outdoor and Web (PSAs) developed and produced by The Advertising Council; brochures;
|Get a Kit||Build a Kit|
|Basic Disaster Supplies Kit……||Make a Plan|
|Plan for Your Risks||Research & Publications|
|Natural Disasters||Be Informed|
|Hurricane App by American Red Cross||Replace Your Vital Documents|
“Preparedness is an essential element of a resilient and secure Nation. My Administration has made preparedness a top priority, and we are working every day to ensure our country stands ready to respond to any disaster or emergency — from wildfires and hurricanes, to terrorist attacks and pandemic disease. Our goal is to ensure a more resilient Nation — one in which individuals, communities, and our economy can adapt to changing conditions as well as withstand and rapidly recover from disruption due to emergencies.
During National Preparedness Month, we underscore the responsibility of individuals, families, and communities — including the private and nonprofit sectors — to do their part before an emergency. I urge all Americans to take time to prepare an emergency supply kit and a family emergency plan, and to educate themselves about potential disasters. I also ask Americans to work within their own communities to coordinate emergency preparedness efforts. All Americans share this responsibility, and we must all work together to safeguard the Nation from harm.The Federal Emergency Management Agency (FEMA) supports and promotes citizen education and grassroots preparedness efforts. FEMA’s Ready Campaign provides simple and practical steps that all Americans can take to protect themselves, their families, and their neighbors. Additionally, the Citizen Corps educates, trains, and coordinates volunteer activities that help make our communities safer and better prepared for emergencies. I encourage all Americans to learn more at www.ready.gov and www.citizencorps.gov.“
9/4/09 President Barack Obama
Animal Disaster Preparedness: AnimalsInDisasterFactSheet.pdf
Ready.gov Animal information: http://www.ready.gov/search/node/animals
Learn more: FEMA for KIDS